PORTFOLIO
A brief history of my events & social media experience
Click each event for in-depth anecdotes and content features
Click to learn more !
What WAS IT? A day-long energetic wellness retreat designed for cycle breaking women. Attendees immersed themselves in a panel of entrepreneurs / artists / founders, meditations, yoga, acupressure, sound baths, bespoke food and drinks, etc. The series is designed to equip high-value POC women with valuable insights from the wellness industry and an opportunity to connect with like-minded cyclebreakers.
CYCLEBREAKERS Wellness Retreat
hosted by SameSkin & Michelle D'Souza (@bombay2brooklyn)
WHAT DID I DO? Secured sponsorships and mutually beneficial partnerships with leading wellness brands in NYC by creating template communications and managing the outreach arm of SameSkin. I created agile documentation of the day's itinerary and, as Michelle's executive assistant, ensured all action items were closed in an optimized manner. I captured and created promotional content for SameSkin and event sponsors leading up to the event, took day-of footage, and created post-event recap assets for SameSkin's Instagram campaign (see below). I supported day-of logistics such as setup, breakdown, gift bag creation, etc.
back to top
SameSkin Content
What WAS IT? A New York Fashion Week Expo featuring industry leaders and innovators in the fashion x tech x retail space. The event is designed for young professionals, creatives, and tech enthusiasts to network and engage with startups redefining the fashion industry. Attendees had access to demos on cutting edge innovations, AI styling products, and a dynamic panel of founders and subject matters experts on circular fashion, AI styling, and blockchain provenance.
EDGE: A NYFW Fashion-Tech Expo
hosted by Threads of Tech & Orkids (@threadsoftech, @orkids.xyz)
HOW DID I HELP? I co-managed the promotional social media marketing strategy, co-led a team of 5 content creators, defined style and brand guidelines for campaigns, analyzed campaign engagement data and implemented changes, covered the event day-of on Instagram stories, and organized content post-event. I managed the volunteer logistics for 13 volunteers, sending comprehensive pre-event guidelines and day-of communications. I supported day-of logistics such as setup, breakdown, sponsorship prop sorting, content capture, etc.
back to top
back to top
EDGE Content
What WAS IT? The vibrant Hindu festival of color, celebrating Spring and love. Masala Radio hosts the biggest public Holi celebration in the U.S. in the heart of Houston, Texas. The day-long color free-for-all is befit with a main stage and classic / Bollywood dance performances, a foam dance party, free kids carnival rides, street food festival, booths with various Indian merchandise, and a ceremonial bonfire prayer. In 2024 the event reached an audience of 13,000.
Houston Holi
hosted by Masala Radio (@masalaradio98.7fm)
HOW DID I HELP? I managed 50 volunteers, pre-event communications, coordinated the creation and delivery of volunteer packets, ran volunteer logistics meetings, and organized volunteers at 5 stations around the event. I provided artist management for the headlining singer ARJUN including organizing transportation, content capture and creation, schedule refinement, etc. I supported day-of logistics such as setup and backstage support.
back to top
